As a brand, you need to know where your audience is and start from there. Bear in mind that some channels are focused on B2B, while others are B2C.
Depending on what your business makes & what your demographic is. Each social media platform is enticing in its own way. But using the wrong type of content on the wrong audience and you could be labeled as unprofessional.
Spamming. Not interacting with your audience at all are some practices you should stay clear of.
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